IBM Partner Plus Helps Business Partners Adapt to Strategic Shifts (Charles King/eWeek)

Charles King / eWeek
IBM Partner Plus Helps Business Partners Adapt to Strategic Shifts – The relationships between vendors and their business partners, including resellers, value-added resellers (VARs), independent software vendors (ISVs), systems integrators (SIs) and cloud hyperscalers are typically symbiotic. However, beneficial outcomes depend on at least a modicum of predictability. So what challenges occur when vendors decide to change strategic directions or pursue …

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