Resetting Amazon: Why the tech giant should rethink its business from scratch (Todd Bishop/GeekWire)

Todd Bishop / GeekWire
Resetting Amazon: Why the tech giant should rethink its business from scratch – Amazon is resetting its business. Is it doing enough to change its mindset? In an analysis published this week, former Amazon executive John Rossman presents a blueprint for turning the company around advocating a zero-based approach in which every initiative and project needs to be justified from scratch, and …

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