insider@insider.com (Michael Gartenberg) / Insider: Tech
Apple is selling fear disguised as innovation – The message is If you want to live, buy our stuff. Apple now sells devices the way First Alert sells smoke detectors, Michael Gartenberg argues.Tim Cook, the CEO of Apple.Tim Cook, the CEO of Apple. Apple At Apples Worldwide Developer Conference in 2013, Phil Schiller, the companys then SVP for …
