Brad Adgate, Contributor / Forbes Business News
Ad Tech Companies Are Partnering To Better Measure Cross-Platform Video Audiences – Last month iSpot and 605 announced partnerships with Conviva to enhance cross-platform measurement deduplication. Nielsen has been signing clients for their own cross platform measurement initiative. Last month iSpot and 605 announced partnerships with Conviva to enhance cross-platform measurement deduplication. Nielsen has been signing clients for their own …
