Yahoo! Finance: Company News
Heres Why Needham Sees Apples Brand Value Worth At $1T – Needham analyst Laura Martin believes lifetime value (LTV) is the primary driver of upside value for Apple Inc (NASDAQ: AAPL) and that brand value is a leading indicator of LTV in a note titled AAPLs Brand is Worth $1 Trillion. The latest two brand value studies show that Apples brand …
