Philip Elmer-DeWitt / Apple 3.0 – Philip Elmer-DeWitt
The Underdogs: Apple narrative marketing at its finest (3 videos) – The full Apple at Work series (so far). The full Apple at Work series (so far). Two years ago: One year ago: Two days ago: My take: Apples messaging works best when its self-effacing and tells a story about coming from behind a neat trick when youre the worlds …
