TikTok Doubles Share Of Ad Spend, AdTech Consolidation Hits 29% (John Koetsier, Senior Contributor/Forbes Business News)

John Koetsier, Senior Contributor / Forbes Business News
TikTok Doubles Share Of Ad Spend, AdTech Consolidation Hits 29% – TikTok grew very fast, doubling the share of ad spend it captured. So did Apples ad network, Apple Search Ads, which grew about 33% last year.TikTok grew very fast, doubling the share of ad spend it captured. So did Apples ad network, Apple Search Ads, which grew about 33% last …

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