Google offers new replacement for advertising cookies after FLoC falls short (CNN – Business)

CNN – Business
Google offers new replacement for advertising cookies after FLoC falls short – Alphabet Incs Google on Tuesday announced its second try at enabling advertisers to buy ads based on users browsing interests without having to rely on what it has described as privacy-invasive tracking cookies. Companies in the $250 billion global online display advertising industry fear the loss of cookies will make …

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