Scott Mendelson, Forbes Staff / Forbes Business News
How Sony Rehabilitated Their ‘Spider-Man’ Franchise At Marvel And Disney’s Expense – Sony used the MCU continuity (and fandom) to rejuvenate interest in their non-MCU Spider-Man movies and rehab the failed Amazing Spider-Man franchise. Sony used the MCU continuity (and fandom) to rejuvenate interest in their non-MCU Spider-Man movies and rehab the failed Amazing Spider-Man franchise. …
