John Koetsier, Senior Contributor / Forbes Business News
Apple Quietly Buying Ads Via Google For High-Value Subscription Apps To Capture App Publisher Revenu – The cost: potentially millions of dollars in lost revenue. Plus, high advertising costs for their own campaigns. Its a form of ad arbitrage, they say, and its been going on for at least two years.The cost: potentially millions of dollars in lost revenue. Plus, high advertising costs for their own …
