Cherlynn Low / Engadget
Google is testing a new replacement for third-party cookies – With the demise of third-party cookies on the horizon, advertisers and the internets gatekeepers are scrambling to come up with better ways to serve users relevant ads. Google launched its Privacy Sandbox in 2019 to look into suitable alternatives, announcing FLoC (or Federated Learning of Cohorts) last year. The plan …
