Todd Bishop / GeekWire
Microsoft to acquire ATT’s Xandr advertising tech business, gearing up for a ‘post-cookie world’ – Microsoft reached a deal to acquire ATTs advertising technology division, Xandr, seeking to strengthen its own advertising business as the industry shifts away from online tracking technologies. ATT has reportedly been seeking to divest Xandr since earlier this year, part of a broader effort to slim down its business. The …
