Morgan Stanley: Spotify is huge in key demo. Apple Music is an also ran (Philip Elmer-DeWitt/Apple 3.0 – Philip Elmer-DeWitt)

Philip Elmer-DeWitt / Apple 3.0 – Philip Elmer-DeWitt
Morgan Stanley: Spotify is huge in key demo. Apple Music is an also ran – From a note to clients by analyst Benjamin Swinburne that landed on my desktop Monday. Forever Young generational shift in listening driving share shifts: Reported listening share for leading digital platforms increased while broadcast radio fell. SiriusXM (paid), Spotify (freemium), and YouTube (free paid) saw increases in listening …

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