Facebook planted the idea of the metaverse but Apple can actually populate it (Adario Strange/Quartz)

Adario Strange / Quartz
Facebook planted the idea of the metaverse but Apple can actually populate it – Facebook is winning the metaverse marketing game, but its Apple that can take it mainstream. Social media users and the business world now have a general idea of what the metaverse is, thanks to Meta CEO Mark Zuckerbergs year-long seeding of the term on investor calls and subsequent renaming of …

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