Philip Elmer-DeWitt / Apple 3.0 – Philip Elmer-DeWitt
Toni Sacconaghi: Apple’s search ad business has been booming, but… – From a note to Bernstein clients that landed on my desktop Friday. While Apples IDFA [ID for Advertisers] changes were likely principally made in the spirit of protecting user privacy, they appear to have clearly benefitted Apples own advertising business which we believe is largely unappreciated and could ultimately …
